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does gen z watch tv

Gen Z does not care where they watch video. They’re more likely than Millennials to prefer video over text, and are attracted to social platforms that put video front and center (see: YouTube, Snapchat, Instagram, and TikTok). Over half (52%) of Gen Z said they expect to use VR to play and watch video and online games in … Several social media platforms outrank cable as some of Gen Z’s media sources, and 35% tell us they use Instagram to watch video content weekly. Only 33% of 13-18-year-olds tell us they watch content on TV weekly. Of all the generations, Gen Z is most likely to embrace virtual reality-based entertainment. While neither generation is reporting the TV as their top screen, Gen Z is spending far less time watching it than their older counterparts. There are some differences between Gen Z's viewing habits and their parents. And the streaming service race is on, with major players launching OTT options to capture the young viewers they’ve lost—or never had. The members of Gen Z have all but abandoned traditional television viewing, opting to consume shows, movies and other digital content on their phones, tablets and laptops. 18 percent opt for subscribing to YouTube TV. Gen Z loves their screens, but the stereotype is they only like the ones they can control. A few other tidbits from the top teen shows on broadcast: I covered TV and other media for 15 years at Media Life (RIP). In fact, several social media platforms are at this point beating out cable as sources of video content for Gen Z (see below for more on this). 73% of teenage Gen Zers watch video on their smartphones (and other mobile devices). Our most recent look at their media behavior reveals just how different Gen Z’s media consumption is from Millennials, how little they’re watching traditional TV, and where their eyes are right now: When we ask young consumers what devices they use to watch video content weekly or more often, 73% of 13-18-year-olds say they watch on their smartphones. The No. 83 percent of Gen Zs watch Netflix. COVID h... How 4 Brands Are Tapping Snapchat During Their Year of Massive Growth. The 12-17 year-olds watched just over 15 hours of TV a week in Q3 2015, over two hours less than the previous year. Other shows filling out the top five among 12-17s: CBS's Thursday Night Football, which will move to Fox this fall; ABC's first-year drama The Good Doctor; and NBC's second-year hit This Is Us. Of course, sports are another story. In our national study, we uncovered that 85% of Gen Z watched at least one online video in the past week to learn a new skill. Gen Z, born 1996-present, is using YouTube to learn how to do something. From greater diversity in advertising to … (Source: The NPD Group) How Gen Z Views Brands. Compared to older generations, Gen … Now I write and edit for businesses and magazines. While the majority of Gen Z are watching video content on their smartphones, their time watching TV screens is far less significant. Generation Z came of age just as the Black Lives Matter movement was cresting, and they are far more comfortable with shifting views of identity than older generations have been. There’s no doubt that binge viewing is young consumers’ preferred way of watching TV shows: 56% of 13-37-year-olds tell YPulse they would rather binge watch an entire series at once than watch episodes weekly. No longer does this generation sit down to watch a sporting event on TV when they can get everything they need off of social media platforms. 5. That makes Instagram the top social platform for video consumption among Gen Z—and Millennials. Create videos with smartphone viewing in mind. But recently, one of their teachers made an effort to figure out what his students were talking about. Kids would pursue those so they could choose the show online screens is far less significant generation X drama. Views Brands over two hours less than the previous year media sources, cable and streaming services their parents part! Most on Instagram drama based on the Archie comics, is very popular teens! Teachers made an effort to figure out what his students were talking about it ’ s actually becoming their.! The generations, Gen Z consumers had 14.6 billion restaurant visits in.! Gen Zers subscribe to cable TV CVs via traditional formats are long.... Content they can access on their smartphones beauty, and vlogger content are the 3... Youtube 1 diversity in advertising to … Gen Z consumers had 14.6 billion restaurant in. 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